About
I’ve spent my career exploring the space where technology, creativity, and human performance intersect. My work is driven by a simple question, how do we build systems that align with the way humans actually learn and perform?
Professional Path
My career began in academia; I worked for Universities and UK government bodies advising the sector on digital media across areas such as archiving and learning innovation, before moving to being a course leader on a BA (Hons) course in Creative Music Prodiction. During this time, I earned a PhD in Brain-Computer Music Interfacing. This work focused on neurotechnology and human-computer interaction, and it shaped how I think about user experience and complex data systems today.
Since then, I’ve moved from the lab to the software industry. I now lead teams and products for global technology leaders like Arm, Unity, and Amazon, focusing on Customer Education and Enablement within the SaaS sector. Whether I’m speaking at events like Pulse Europe or launching new programs and tools, my goals are always based on bridging the gap between technical complexity and practical application.
Consulting and Research
Outside of my primary roles, I have acted as a freelance consultant. I’ve delivered projects for a range of organizations, including The National Library of Scotland, Barclays Wealth, and Volvo.
I also remain active in the research community as a reviewer for the BCI Journal and the Leonardo Music Journal, where I was named an outstanding peer reviewer in 2020. I’ve also chaired international workshops on Brain-Computer Music Interfacing, always keeping my eyes on the future of technology in the field.
Performance and Practice
When I am not working on software or strategy, I am usually outdoors. I am an England Athletics Level 3 Coach and a dedicated long-distance runner. There is a clear crossover between coaching a runner towards an endurance event and leading a product team. Both require patience, discipline, and constantly working in new ways to overcome challenges.
I still get hooked by music technology and making tools and bits of music. It’s a reminder that technology is at its best when it is used to make something and get lost in the process.