About

I’ve spent my career exploring the space where technology, creativity, and human performance intersect. My work is driven by a simple question: How do we build systems that align with the way humans actually learn and perform?

Professional Path

My career began in academia, where I earned a PhD in Brain-Computer Music Interfacing. This work focused on neurotechnology and human-computer interaction, and it shaped how I think about user experience and complex data systems today.

Since then, I’ve moved from the lab to the software industry. I now lead products and teams for global technology leaders like Arm, Unity, and Amazon, specifically focusing on Customer Education and Enablement within the SaaS sector. Whether I’m speaking at events like Pulse Europe or advising Higher Education institutions, my goal is the same: bridging the gap between technical complexity and practical application.

Consulting and Research

Outside of my primary roles, I have acted as a freelance consultant. I’ve delivered projects for a broad range of organizations, including The National Library of Scotland, Barclays Wealth, and Volvo.

I also remain active in the research community as a reviewer for the BCI Journal and the Leonardo Music Journal, where I was named an outstanding peer reviewer in 2020. I’ve also chaired international workshops on Brain-Computer Music Interfacing, always keeping my eyes on the future of technology in the field.

Performance and Practice

When I am not working on software or strategy, I am usually outdoors. I am an England Athletics Level 3 Coach and a dedicated long-distance runner. There is a clear crossover between coaching a runner towards an endurance event and leading a product team. Both require patience, discipline, and a solid understanding of how to overcome a challenge.

I still get hooked by music technology and making tools and bits of music. It’s a reminder that technology is at its best when it is used to make something and get lost in the process.